Packaged goods Industries have known since 1900: brand names are important; so important they are often a company's most valuable intellectual asset in spite of competing with few tens of brand. In pharma industry your brand competes with?

Calculate!!

Per Doctor / Per Day / Per Molecule --- How many brand names?

Taken a deep breath, But it's a fact.

Think!

The primary criterion for a brand name is the product's positioning. Positioning is, in itself, an intellectual marketing exercise of the highest order. How long your discussion and debates goes on in the management desk?

Having brainstorming sessions, just think of some potential pharmaceutical brand names and we will pick the ones we like best. Brainstorming monopolizes expensive management time and generates more arguments than deciding. Marketing mixes like product, price, place, promotion & Packing keeps changing but only attribute that remains permanent for ever is the brand name.

Now the industry is putting together a well thought out plan to meet well-defined objectives. The old adage remains true: failing to prepare is preparing to fail. Using a systematic approach to creative development helps & ensure a successful brand name.

One day workshop on

"METHODS TO COIN EFFECTIVE BRAND NAME FOR PHARMA PRODUCTS"

Outcomes:

• Understand the concepts and difficulties of naming the pharmaceuticals brand.
• Learn about the naming techniques that work best in pharma (and know which ones do not work in pharma!). Concrete examples are used rather than vague concepts.
• Gain insight on systematic approach & creative development of naming process

Make your brand name stands out.

The emphasis is on

"Owning your market"

ENROL YOURSELF TODAY

CALL +91-9940186385

EMAIL TO services.pariksith @gmail.com