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Product/ Brand Management |Sales & Marketing | Performance Enhancement | Manager development|D-STRESS

Workshop on Product/ Brand Management:

What is Product Management?

Product management is an organizational lifecycle function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle

About Workshop:

This is a two day workshop to excel in Product / Brand Management.
Branding is the pivotal point were marketing revolves and the brands are the treasure of business they need to be nurtured directed and exploited to gain maximum outcome.

Making the right decision can make or break the success of a Brand and the career of its manager. We dedicate the time on the program to give you the tools and techniques to make the best of your brands

This will open up opportunity and provide you with the foundations and energy to help you drive your brand to success.

Who can attend:

Fresher, Product Executives, Sales & Marketing persons in the entry level management of all the industries can participate in this program.

Program outcomes:

Segment the market for the better allocation of resources.
Identifying what your customers really wants.
Analysis of strong vs. weak brands.
Develop an effective marketing mix.
The techniques like SWOT analysis, Ansoff Matrix, Boston Matrix.
Designing unique marketing strategies.
Effective brand positioning.
How a successful brand generates revenue.
Guidelines on designing promotional materials.

What makes the difference?

Unique in the market place

This is a unique program in the market place so far as it takes Executives who are responsible for one of the company's most valuable assets and accelerates their performance on the job. It does this by equipping them with the helicopter view and the techniques necessary to leverage the asset. It is specifically designed in format and in content for high energy marketers.

"Hard work and Smart play"

The program prides itself on being hard work and smart play. It uses a variety of learning techniques to facilitate the understanding and application of the brand management concepts. Those include exercises, case studies and applications related to real life. At the end of a program a positional analysis brings the learning together gives a life size opportunity to apply the techniques.