Pharmaceutical companies had to navigate a challenging and rapidly changing environment, in which physicians, patients, payers and regulators are creating significant pressures for change.

To combat the fresh challenges Product managers need to have the willingness to embrace a fundamentally new approach to their business with a bold new vision and strategy to maximize the Profit.

The Workshop on "Effective pharmaceutical product management to maximize the profits in new challenging environment" provides a comprehensive review of how to build a sustainable competitive advantage for growing product and maximize the revenue.

The program concentrates on

• Properly determine and understand your brands market
• Properly determine and understand your brands market
• Market Insight
• Role of marketing in pharmaceuticals
• Segmenting the market and prioritizing segments
• Customer Value Analysis
• Creating Innovative Market research
• Coining Catchy Brand names.
• Innovative Brand Positioning
• Framing innovative brand strategies in building mega brands.
• Value based Marketing
• Patient flows and patient based market definition
• Case Study on Effective Brand positioning and the benefits of branding pharmaceutical drugs
• Strategies and tactics in "Red Ocean Markets"
• Group Work: Designing the Marketing Mix in a "Red Ocean " market
• Strategies and tactics in "Blue Ocean Markets"
• Group Work : Innovative Marketing Mix designed in a "Blue Ocean" Markets
• CRM and its importance in Building Brands.
• Web 2.0 in Pharma

• Deeper understanding of the Product Management of the specialty they are into.
• An increased level of contribution to the business they are working on.
• The workshop will educates attendees on newer perspectives on customers, organizations and long term brand building techniques.
• Provides advanced insights, frameworks and strategies for strengthening brands and capturing the value of brands within competitive markets.
• Group discussions contribute to vibrant and dynamic interactive sessions, resulting in increased knowledge gain.
• Case studies add further impetus to marketing strategies and perceived plans of action.

Who can attend?

Product executives, Product managers & Marketing professional in Middle Management who would like to shape a successful career in marketing and contribute towards the corporate growth.

Trainer and facilitator specializing in brand Management and personal transformation. Sathish is the Managing Director of Pariksith Pharma House Pvt Ltd with more than a decade of experience in the industry. His professional qualification includes B.Pharm, M.B.A, PGDBI. He is also certified Internationally in Pharmaceutical Product Management.

He is a consultant and trainer for various domestic and international clients including Europe and South East Asian countries. His background is as a consultant includes industries like Pharmaceuticals, Biotech, Bioinformatics, FMCG, IT and Textiles.

He has been conferred a prestigious RASTRIYA RATTAN AWARD the year 2009 for his individual outstanding performance in the industry and his contribution towards the nation's growth.

He has also been conferred with a prestigious "RAJIVGANDHI SHIROMANI AWARD" in the month of aug 2009 for being a young entrepreneur and his contributions towards the nation's economic growth

Workshop dates:

Corporate can customize this workshop for their Product Management Team.